About

I'm fascinated by the human experience of the web. Why do people click on certain parts of a page and not others? What drives people to trust a site and share their information? How can relationships be built online?

How I got here

I grew up in Northern California. After finishing design school, I worked in advertising in San Francisco for a few years, mostly television commercials. It wasn't what I wanted to do with the rest of my life, but it taught me a number of important things. Most importantly, it helped me learn how agencies run and what drives consumers to purchase products.

In 2007, the company I was working for started sendxsing employees to web development classes to better understand how it would effect our industry in the coming years. To say I loved the classes is an understatement; it completely changed my life. I've been writing code every day since.

The web allows me to combine my background in design with the logic of development.

Please reach out if you'd like to talk.


Matt Steele Signature